The home page is the first impression potential clients will have of your website and company. There are 5 important questions your home page should answer so your new visitor converts to a fresh lead:
- Who are you?
- How did your company start?
- What is your story?
- How was your product or service created?
- Write a small synopsis about you company & link to the about page.
- What are you an expert in?
- Include a FAQ
- Include preview and a link to blog
- Talk about your market and how your product or service affects it
- Who do you serve?
- Research demographics and competitors
- What images and language create relatability?
- Include keywords from SEO plan into content
- How can I (the visitor) benefit from your services?
- What problem is your product or service solving?
- Use emotion and practically
- Example: lotion makes you feel good and gets rid of your dry skin
- I can purchase online, or I am informed on how to find way to contact your business
- What do I do next?
- Strategically place calls-to-action at the top, middle, and bottom on home page
- Examples of calls-to-action:
- Call Now
- Purchase
- Contact Us
- Find Out More
- Order Now
- Examples of calls-to-action:
- Strategically place calls-to-action at the top, middle, and bottom on home page
Update your home page. Call 248.528.3600.