To ensure long-term visibility and a viable organic search presence, it’s important to pay attention to what Google wants. Here are ranking factors most likely to be important in the next two years: 

1. Core Web Vitals
2. Structured Data
3. EAT & Trusted Sources 
4. AI/Machine Learning 
5. Voice Search 
6. Mobile SEO
7. Google Discover 
8. Automation (tools)
9. Site Security 
10. Knowledge Graph & Entities 
11. SERP Features 
12. Video Search 
13. Google Passages 

Call 248.528.3600 to get a head start with SEO services using these ranking factors.