If you want your website to increase your brand’s organic traffic and rank on Google, you need to develop an Off-Page SEO strategy. Off-Page SEO is a tactic that doesn’t involve updating or publishing content to your website including brand building, citation building, content marketing, social media marketing, and more. This tactic helps both search engines and users better understand your website as well as increase your site’s authority, trust, and relevance.
On-Page vs. Off-Page SEO vs. Technical SEO
>> On-page SEO: tactics you use on your site that help search engines understand your content better and rank such as creating content, optimizing title tags, image optimization, and more.
>> Off-page SEO includes activities from other platforms or at the backend of your website.
>> Technical SEO: activities that directly impact the indexing and crawling of your site by search engines. Examples include site speed optimization, structured data, and others.
Why is Off-Page SEO Important?
Off-page SEO builds your site’s domain authority. Without this, your site might struggle to outrank websites with higher authority. Higher authority websites tend to rank better than those with low or no authority. Search engines consider them more credible, relevant, and trustworthy. Become a signal that many people trust, share, and reference your site to search engines.
Build your Off-Page SEO strategy by calling 248.528.360.