Social is based on Serendipity, while Search is based on Intent.

Lets face it people find things in Social Media through recommendations & referrals (the “aha” moment; they weren’t necessarily looking for something), and people use search engines to find something specific (better conversion i.e.. better sales).    The problem, is that there are constant changes happening in the layout of SEO & search engine result pages (SERPs).  If you’re making these 3 SEO mistakes, then your results are going to be lackluster!