Whether staring a web project or any other digital marketing project, it is important to understand your users’ needs and desires. Gather data that will help make an informed decision about how to create your digital design. 6 methods on how to do this are: 1. User Interviews Go straight to the source. If you …
It may seem easy to design the top of your website. If fact most CMS like WordPress have templates that have a basic top ready to use, but you may forget some elements if you are busy with more important content. Here is a list of necessary items that the header of your website must …
Customers are increasing relying on online sales and businesses to purchase everyday items they need. With so many options they are often bouncing between websites too gain the best deal. This may lead to them abandoning their chart or only “window shopping” through your online catalog. Here are several e-commerce techniques you can use to …
E-commerce Techniques to Get Customers to Complete the Purchase Read More »
To create a website that grabs viewers’ attention and stands out from your competition it takes a robust study of psychology, sociology, marketing, and graphic design. This can take years and if you are busy business owner your time is limited. While it is best to hire designers internally or a digital marketing agency to …
15 Graphic Elements to Improve Your Business’s Website Read More »
User experience aims to put customers first and perform in a way that is best for them when visiting a website or experiencing an ad campaign. It is important to keep this in mind when building out your business’s marketing plan. Here are 4 ways to strengthen audience engagement using UX designing your plans: 1. …
4 Necessary Elements of UX Design for Your Marketing Plans Read More »
Age-bias is a problem in most tech related web designs. Consumers ages 55 and over are growing in number and control 70% of the wealth in the USA. While there is a blanket assumption that older generations do not want or need to learn how to use technology, they would be extremely wrong to hold onto …
User experience design involves a lot of research and testing of designs. Companies often never launch their website due to getting stuck in the testing phase. Here are 7 focused questions to ask to help determine if your need to continue testing or feel confident in your decision and launch your design: 1. What is …
7 Questions to Ask Before You Test Your UX Design Read More »
A click-through rate (CTR) is an online marketing metric used to track user engagement of your digital marketing channels. CRT measures how many people click on your campaign and how many times your campaign shows up to users. This metric is mostly used when tracking PPC, SEO, paid social ads, and email campaigns with the …
If your business’s website loads slowly, you are losing business! Speed = Revenue. Users are far more likely to bounce out of a slow website. A SEO blog Backlinko analyzed 1 million Google search results and found “a strong correlation between site speed and Google rankings.” Google’s PageSpeed Insights is a resourceful tool to help you find …
Great website user interface (UI) design is the deciding factor in whether a client makes a purchase or requests your services when shopping online. It is important when creating your business’s website you take the correct steps in the design and development process. Here are 5 common mistakes that businesses make when creating their website: …
