website design MI

What B2B website visitors need from you!

Your B2B website strategy boils down to figuring out what your current and potential customers want online and then meeting that desire online. As more small businesses continue to launch or upgrade their Web presence, we’ll have to learn a few things in order to maximize that digital migration. You have to prepare your website and …

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Website Usability: Designing to overcome behaviour barriers

As website designers, we invest a lot of time and energy in helping businesses make user friendly website tools, services, systems, and processes. I think of the obstacles that these questions present as behavior barriers, and I believe that if we want to have a bigger impact on the lives of the people that we …

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