When you tackle a new website it can be very overwhelming. The best way to do this is to start by looking online—and thinking like a customer! One of the best and easiest places to begin scouting out keywords is right on your web site. Look through all your pages and pick out the words …
Build a Stong Website Foundation with Strong Keywords Read More »
The search engines can crawl a lot of content around the video which influences its ranking. In fact, the search bot will determine the videos quality by the textual content around the video. Meaning links, description, tags, title and script. The script is a transcription of the video that is attached to the time-line. This …
Video optimization is crucial if you want your video to be found by your audience Read More »
The truth is that B2B search can be challenging. The satisfaction of delivering new customers and demonstrating near-term revenue is often missing. The known keyword universe appropriate for most B2B search programs is typically much smaller than in B2C. And with online conversions usually removed from actual offline sales, the inevitable question of “how’s our …
The reality is, in order for content to do it’s job, it really does need to be keyword optimized. Because if your content doesn’t do that… it just isn’t good content at all. Read>
The paradigm of SEO is the consequence of its misuse. But that’s what Caffeine is for – to clean up the mess. Of course there’s good SEO, but anyone in the field has seen entire industries centered on paid and reciprocal link building. Not that either practice is inherently bad, they’re just no longer sustainable. …
If you only had 5 seconds to sell your product, what would you do? Your landing pages have, on average, about 5 seconds before visitors decide to stay or bounce. View the post: Conversion Room
Marketing has always been about connections between real people. We lost a bit of that during the mass marketing era of the last century. The Internet now puts our brand experience in the hands of buyers, with or without us. Case in point: who owns your home page – you, or Google? (I vote for …
How to Maintain Your Sanity While Optimizing Your Marketing Read More »
Content is the fuel for Industrial eMarketing. With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have …
The very name “Search Engine Optimization” would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines–it’s all search engines …
Are You Optimizing for Search Engines or for Customers? Read More »
In the past it was easier to achieve high search engine rankings by “gaming” the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, if you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed …
