The most common mistakes when developing a digital marketing strategy happens when it comes to the similar and related, but different concepts of search engine optimization (SEO) and search engine marketing (SEM). These items are also referred to as organic (SEO) and inorganic (SEM) search, both are focused on using Google (and to a lesser …
SERP stands for search engine results page. Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. This leads to Google making changes in the way that search results are delivered and could affect the way your business appears to your …
Placing keywords into website content is like arranging furniture for the home. You must know where the keywords fit comfortably so that users feel at home on your website. Apply text classification to your SEO strategy to help with this. Text classification using Term Frequency/Inverse Document Frequency (TF-IDF) analyzes the importance of words within a …
How to Apply Text Classification as a Keyword Strategy for Advanced SEO Read More »
SEO best practices are essential to growing an audience and driving traffic to your website. One element that can help boost your ranking is with the usage of on-page SEO to optimize your headlines. H1 tags (top-level header HTML tag) and title tags (blue links that appear in search results) are a good place to …
When it comes to digital marketing for certain products or services collaborating with business that have teams that completement each other can create a campaign with massive success. Additional benefits include: ❇️ Better Communication Cross functional teams can communicate with each other without arbitrary department walls. If a problem arises that one department can’t solve, the …
?Gradients in text & icons Adding gradients to flat icons and backgrounds add vibrance to mundane or stock photos. Using a gradient as a text fill can also provide maximum impact of an important word (preferably a keyword). Flat illustrations are starting to feel boring so applying a gradient to certain areas of an illustration …
Search often plays a critical role in the B2B sales cycle. Many marketers use search during the research phase of the sales cycle, here are 3 ways a competitive advantage can be achieved by getting in front of the potential customer during the awareness phase where they aren’t sure what the solutions are. Read More …
