If one of your goals for your business this year is to grow your Instagram account, here are 3 strategies you can incorporate into your digital marketing plans to help accomplish this goal: 

1. Keep a Consistent Post Schedule 

Viewers like to hang around a certain platform at a certain time. Ideally it would be great to post the exact moment your audience in on the Instagram app. Research the most likely times your target audience is on the platform. These are more likely to be ranges, rather than exact times. Publish posts 2-3 times daily based on those time ranges. For example, you are a selling backpack for students at the age of 10-12. You target audience is their parent. Good times to post would be 10 am – 12 pm for stay-at-home parents and 5 pm – 7 pm for parents off work. Post somewhere during these two post ranges to capture the attention of these potential customers. You can either use automatic posting software or you can hire a digital marketing agency to help keep up with schedules if you are struggling to post consistently. 

2. Create a Variety of Graphicly Appealing Posts 

Images, carousals, and short-form videos are all different types of post you can create for Instagram to keep your feed interesting. Create posts that entertain, educate, motivates, and sells your product or service. Make sure the design of your post follows these design principles:

• Contrast 
• Balance 
• Emphasis 
• Proportion 
• Hierarchy 
• Repetition 
• Rhythm 
• Pattern 
• Space 
• Movement 
• Variety & Unity 

Canva is a great resource for templated designs but beware by using templates you risk not standing out from competitors. You may need professional designers from a digital marketing agency or a social media marketing agency to help create uniquely branded content. 

3. Foster a Community-Based Relationship

To build a community around your business you need to be tagging influencers or complementary business, commenting on other Instagram accounts, replying to your followers, keeping track of your analytics, and incorporating the correct hashtags in your posts. This means setting aside time for research on various Instagram feeds for what are the most popular hashtags, post types with the most engagement, and more. If you are an entrepreneur or a small business, you may be able to set a side 1 full day dedicated to this. However, if you are a growing company or a large enterprise you need a full team managing your social media accounts. You can either build an internal team or look for a digital marketing agency that offers social media management services. 

Need help managing you Instagram account? Call 248.528.3600