From an IBM’s SEO Strategist, a tip to help with site ranking is to use Semrush.com to find keywords that are easy to rank high for, but still bring good results. Identifying these keywords will also help you prioritize, maximize resources, and make a significant impact in satisfying stakeholders. One of their extremely effective tools is the Organic Research Tool. 

Here is how it works provided by IBM:

Enter your site into the search bar within the tool. Then go to the Positions tab and enter how much monthly volume you or stakeholders would consider “impactful”. Large enterprises usually enter approximately 1,000 – 5,000 as a minimum, while small business enter 100 – 500 searches. Remember not to set your minimum too high, the goal is to find easy-to-rank keywords. Moving on to the next step, filter keywords to only show terms sitting in positions 11-20 that nearly rank on Page 1.