glossary
Web Marketing Terminology
- Blog
- A website used as sort of an online journal to record opinions, information, or other read worthy material on a regular basis.
- Content Management System (CMS)
- Web-based software (such as WordPress, Drupal, or Joomla) to management a website’s content.
- Cross-Browser Compatible
- Browsers such as Internet Explorer, Mozilla Firefox, Google Chrome, Safari, and Opera interpret a website in their own manner, which means there are multiple opportunities for error. Thankfully, cross-browser testing is of high priority in Miller Media’s standard testing procedures during a website’s development and before a website is launched.
- Google Certified Partner
- This qualification demonstrates that the company employs individuals with deep AdWords knowledge, and has experience in assisting clients with their AdWords campaigns.
- Organic (Natural) Search Results
- There are two types of search engine results: paid (ads) and free (organic / natural). Paid results appear either at the top or to the side of the organic results. When we SEO a website, our goal is to adjust the content of your website to rank well in the organic search results under keywords relevant to your website / business.
- Pay-Per-Click (PPC)
- In conjunction with SEM (see below), PPC is the amount you pay when someone clicks on your advertisement within the search engine results.
- Return on Investment (ROI)
- Measurement of the benefits of your investment (return) divided by the cost of the investment.
- Search Engine Marketing (SEM)
- Advertising within the search engines’ results based off keyword searches relevant to your business.
- Search Engine Optimization (SEO)
- The process of improving your website’s presence within the search engines’ organic (free) results.
- Social Media Marketing
- Promoting your company’s brand, products, and services through popular social media websites such as Facebook, Twitter, LinkedIn, Pinterest, and more.