KAR'S NUTS / CASE STUDY
Increase the digital footprint for the Kar’s brand. The #1 trail mix that makes snacking fun!
Challenge
Kar’s Nuts hired Miller Media to generate more creative exposure online. Our work included pay-per-click, display advertising, social media management, photography, and website creative.
Strategy
Working with the marketing team at Kars, we built a multi-layered digital strategy leveraging the brand’s core values and quality into a campaign, which showed the Kars product line as more than a tasty snack. Our campaigns showed the brand as a fun break in the day with various slogans including; “Our nuts and mixes make snacking fun!”
Our team of photographers, designers and writers captured the essence of hard working local Detroit-area families enjoying the Kars product line. The campaign created strong demand nationally and saw growth rates soar 3X in just 18 months.
“I’ve truly enjoyed working with you and the entire Miller Media team. Your dedication and commitment has been instrumental in making the organization a success.”
~ John Koskovich, Kar’s Nuts Marketing Manager