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Why you must have an SSL for SEO purposes

Why you must have an SSL for SEO purposes

SSL certificates help secure your website and boost your search engine ranking effortlessly. The HTTPS version of your website gives you an advantage over the HTTP version. HTTPS indicates that it has been verified while the HTTP version indicates that your website is ‘’Not secure’ and comes off as a scary signal. Even if your products or service are of great quality and have great reviews the “Not secure” sign turns off new potential customers, increases your bounce rate, and lowers your rank on search engines. Installing a certificate gets rid of this signal which helps you build trust with customers and search engines like Google. 

In fact, Google endorses SSL for better SEO and online presence. Back in 2016, Google announced, “we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure”. In addition, Google also said, “A substantial portion of web traffic has transitioned to HTTPS so far, and HTTPS usage is consistently increasing. We hit a milestone with more than half of Chrome desktop page loads now served over HTTPS.” Then updated with “since the time we released our HTTPS report on February, 12 more of the top 100 websites have changed their serving default from HTTP to HTTPS.” This can be validated from 2017-2022 statistics. 

Improve your website’s SEO with HTTPS encryption today! Call 248.528.3600

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